I have been exploring the uses of publicly displayed portraits. The photos for this edition of my digital sketchbook have been taken with my camera phone. The terminology is my own and may not be appropriate academic terminology.
I am aware that this post doesn’t demonstrate all of the reasons for the making and use of portrait photography, just what I have considered over the past few days.
Going from top left across.
1 – Targeted advertising, brand promotion (young female with financial means (select body size))
2 – Health promotion, discussion, with text relay (bold typeset, bottom right)
3 – Authorship, status
4 – Targeted advertising (family, social)
5 – Promotional, targeted (young adult, friendship, joy)
6 – Emotional, photojournalism, documentary, relay
7 – Descriptive, relay, photojournalism
8 – Attraction, targeted advertising (male, tradesmen – this was my assumption. However I looked into the demographics of sun readers. 60% of readers are male, readers come almost equally across the NHS social grades. See reference below)
9 – Branding, group identity (reinforces belonging to a social group)
10 – Generic advertising (I have included this to highlight the difference between a portrait as targeted advertising, and generic advertising which doesn’t require a portrait.
11 – Descriptive, promotion
12 – Targeted advertising, leading, relay
13 – Targeted advertising
14 – Promotional, documentary, branding , group identity
15 – Health information, targeted advertising (employment), statement of brand values (equality/diversity)
16 – Nostalgia, group identity
17 – Targeted advertising
18 – Branding
19 – Promotional, group identity
20 – Branding, targeted advertising (activity specific)
21 – Branding, targeted advertising
22 – Branding, targeted advertising