Types of Portrait Photography

I have been exploring the uses of publicly displayed portraits. The photos for this edition of my digital sketchbook have been taken with my camera phone. The terminology is my own and may not be appropriate academic terminology.

I am aware that this post doesn’t demonstrate all of the reasons for the making and use of portrait photography, just what I have considered over the past few days.

Going from top left across.

1 – Targeted advertising, brand promotion (young female with financial means (select body size))

2 – Health promotion, discussion, with text relay (bold typeset, bottom right)

3 – Authorship, status

4 – Targeted advertising (family, social)

5 – Promotional, targeted  (young adult, friendship, joy)

6 – Emotional, photojournalism, documentary, relay

7 – Descriptive, relay, photojournalism

8 – Attraction, targeted advertising (male, tradesmen – this was my assumption. However I looked into the demographics of sun readers. 60% of readers are male, readers come almost equally across the NHS social grades. See reference below)

9 – Branding, group identity (reinforces belonging to a social group)

10 – Generic advertising (I have included this to highlight the difference between a portrait as targeted advertising, and generic advertising which doesn’t require a portrait.

11 – Descriptive, promotion

12 – Targeted advertising, leading, relay

13 – Targeted advertising

14 – Promotional, documentary, branding , group identity

15 – Health information, targeted advertising  (employment), statement of brand values (equality/diversity)

16 – Nostalgia, group identity

17 – Targeted advertising

18 – Branding

19 – Promotional, group identity

20 – Branding, targeted advertising  (activity specific)

21 – Branding, targeted advertising

22 – Branding, targeted advertising

References

https://www.statista.com/statistics/380735/the-sun-and-sun-on-sunday-reach-by-demographic-uk/

 

2 Replies to “Types of Portrait Photography”

    1. Hi Tina.
      Thanks for your comment.
      I’m studying foundations in photography with the Open College of the Arts. The foundations course provides a balance between developing technique, and understanding genres of photography.

      The coursework at the moment is about portrait. Naively I thought portrait photo was mostly weddings and fashion when I started the course. I want to develop as a photographer, and that means trying to gain as much of an understanding of each genre as I can.

      Like

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